Hyundai customers a loyal bunch

January 2012

Hyundai has recently topped an American survey of customer retention trends, signalling the brand's reliability and ongoing appeal.

The JD Power and Associates 2012 Customer Retention Study, which is based on 117,001 responses, showed that Hyundai shows the highest customer retention rate of the 33 auto brands surveyed.

In fact, this year saw Hyundai's retention rate increase by four percentage points, totalling 64 per cent in 2012 and outperforming rivals Ford, Honda, BMW, Kia and Toyota.

Raffi Festekjian, director of automotive product research at JD Power and Associates, asserted: "Manufacturers need to integrate specific attributes and features that delight vehicle owners to maximize their opportunity to both retain customers and conquest from other brands.

"Manufacturers also need to ensure owners are satisfied with the quality, residual values and ownership costs of their vehicles."

JD Power and Associates attributes the brand's success to its ever-expanding lineup of Hyundai models, as well as high customer perceptions of its appeal and quality.

Here in Australia, Hyundai recently drew attention from the media when the auto brand handed over a check for $35,000 to the Kids Tennis Foundation during the Hyundai Hopman Cup in Perth.

Hyundai's Australian Corporate Social Responsibility Program supports worthy causes right across the country.